We are experts at the implementation of Google Website Optimizer to measure and test different messages, programs, and traffic and special promotions.

Knowing What Your Customer or Client Likes, Wants and Needs through Testing and ClickStream Analysis

Creative Technology Marketing & Design specializes in integrating Google Analytics, Google Website Optimizer, and Google Adwords to provide a deep statistical analysis of your online marketing efforts. We then use those statistics, those patterns, to devise and deploy a testing strategy to meet your specific conversion goals.

Heuristic analysis and A/B testing can be used to determine how better for your company to increase conversions, sales, and interest, and it can also be used as a tool to understand your customer better, and innovate faster to meet their needs.

Google^® Website Optimizer:

• Works with all traffic (organic, direct, other search engines, etc)
• Uses Cookies to make the tests unoticable by users - if they return, they see the same landing page they originally did
• Reporting is updated frequently
• After testing is concluded, Website Optimizer determines the effectiveness of the different sections, messages, or pages
• Requires you to be running Google conversion tracking
• Reports and Interface are easily accessible through Authorized Google Accounts

Measurable Results You Can See, Insights You Can Learn

Realize 25% greater conversions from existing or new traffic and programs! Easy to read, color coded reports and results are right at your fingertips, pointing the way to better design, better tests, better sales. Creative Marketing Technology & Design can create the components necessary to find out just what is in your clients minds and fingertips.