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Email Marketing - Digital River / Nuance Software Case Study
A short case study on Nuance software, showing industry email marketing practices to help your business reach your goals and communicate more efficiently and effectively.
Sample Nuance Emails and Schedules Below are the samples of emails sent on behalf of Nuance software By Digital River. All mostly graphical emails were 550 pixels wide, more text based emails were 675 pixels. Limited time offer (9/30) on all emails, but some brought that part out more than others. Small text (8pt) for most of the emails contents, even heading text kept below 35pt-40pt. Box shot on every email.
 5/22/08
Important Upgrade Information for PaperPort Customers (HTML / PDF)
Mostly text, bullet points, Main focus: Savings (60% + $)
Order now plus a link for Pre-sales hotline phone/chat
6/5/08 (14 days after)
Important Upgrade Information for PaperPort Customers
(this is the same email as 5/22)
Start to quarterly promotions:
 7/29/08 (59 days after) - Dragon NaturallySpeaking + Outside Product Bundle
Subj: New Dragon NaturallySpeaking 10 - Pre-order today and save 50% (HTML / PDF)
Pre-order and Save on new Upgrade. Benefit is main focus at top.
Limited time offer, Letter format from General Manager (Direct sales piece, longer text)
Bundle offer, customer quotes & reviews; 30 day money back guarantee
 8/19/08 (21 days after) - Dragon NaturallySpeaking + Outside Product Bundle
Subj: Save $100 on NEW Dragon NaturallySpeaking 10 (HTML / PDF)
Thank you for being a valued customer; main focus is savings/discount ($100)
Limited time offer, Letter format from General Manager (short text)
Features in bullet list is a main focus, also has bundle offer, customer quotes; 30 day money back guarantee
8/26/08 (7 days after)
Subj: Save $100 on Dragon NaturallySpeaking 10!
(this is the same email as 8/19)
 8/28/08 (2 days after) Dragon NaturallySpeaking, Other Nuance Products
Subj: Save hundreds on Back-to-School savings from Nuance! (HTML / PDF)
Mostly graphical, short paragraph – Topical (Back to school)
Multiple products (3) shown on bottom with discounts/buy now
9/2/08 (5 days after)
Subj: Save BIG on Back-to-School products from Nuance!
(this is the same email as 8/28)
 9/5/08 (3 days after) - Dragon NaturallySpeaking
Subj: Don’t miss the action - Save $100 on Dragon NaturallySpeaking 10! (HTML / PDF)
Topical (Football – beginning of Football season)
Mostly graphical, 4 bullet points below main tagline, 3 small paragraphs on features below that
Main focus 50% savings
 9/9/08 (4 days after) - Dragon NaturallySpeaking
Subj: Award Winning Dragon NaturallySpeaking 10 - only $99! (HTML / PDF)
Topical (Football – beginning of Football season)
Mostly graphical, 3 customer/press testimonials instead of features, 3 small paragraphs on features below that
Main focus 50% savings
 9/19/08 (10 days after) – Omnipage + Nuance other software bundle
Subj: Last chance to save 80% on OmniPage Professional! (HTML / PDF)
Limited time offer, Letter format from VP (Direct sales piece, medium to longer text)
9/25/08 (6 days after)
Subj: Offer Expiration Notice - Save 80% on OmniPage Pro for 5 Days Only!
(this is the same email as 9/19)
 9/29/08 (4 days after) - Dragon NaturallySpeaking + Outside Product Bundle
Subj: Important: 24 hours left to save $100 on Dragon NaturallySpeaking 10! (HTML / PDF)
Main focus: Time left for special
4 short bullets, bundle, press review clip
9/30/08 (1 day after)
Subj: FINAL NOTICE: Last day to save 80% on OmniPage Pro!
(this is the same email as 9/19 & 9/25)
Another feature we really liked was that every email included a link to more information about the recipient and their email status. Each email had a link in the footer that said: "For more information on why you're receiving this email, click here." What you see when you "click here":
If you are interested in taking your Online Marketing and Promotion to the next level, please contact us,
and we will be happy to develop a plan designed to your needs and goals.
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