Assumptions
| Value Per Conversion |
$20 |
| Page Views Average Per Day |
500 |
| Current Conversion Rate |
10% |
| |
|
| Optimization Experiment I - Improvement |
5% |
| Optimization Experiment II - Improvement |
10% |
| Optimization Experiment III - Improvement |
6% |
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Compute Your Potential Web Optimization
Return On Investment (ROI)
Results from Assumptions: ROI = $81,870 / Year
Details & Calculations:
| Current ROI |
Per Day |
Per Month |
Per Year |
| Page views |
500 |
15,208 |
182,500 |
| Typical Conversions |
50 |
1,521 |
18,250 |
| Current Conversion Value |
$1,000 |
$30,417 |
$365,000 |
| Optimization Experiment #1 |
Per Day |
Per Month |
Per Year |
|
Conversion Improvement: 5.0% - New Conversion Rate 10.5% |
| Page views |
500 |
15,208 |
182,500 |
| Typical Conversions |
53 |
1,597 |
19,163 |
| New Conversion Value |
$1,050 |
$31,938 |
$383,250 |
| Improvement over Existing |
$50 |
$1,521 |
$18,250 |
| Optimization Experiment #2 |
Per Day |
Per Month |
Per Year |
|
Conversion Improvement: 10.0% - New Conversion Rate 11.6% |
| Page views |
500 |
15,208 |
182,500 |
| Typical Conversions |
58 |
1,757 |
21,079 |
| New Conversion Value |
$1,155 |
$35,131 |
$421,575 |
| Improvement over Existing |
$155 |
$4,715 |
$56,575 |
| Optimization Experiment #3 |
Per Day |
Per Month |
Per Year |
|
Conversion Improvement: 6.0% - New Conversion Rate 12.2% |
| Page views |
500 |
15,208 |
182,500 |
| Typical Conversions |
61 |
1,862 |
22,343 |
| New Conversion Value |
$1,224 |
$37,239 |
$446,870 |
| Improvement over Existing |
$224 |
$6,822 |
$81,870 |
|
